Reasons To Watch Lemonade Again


No, I’m not talking about the recent Beyonce HBO show. I’m talking about the 2009 documentary film by Eric Proulx. Have you seen it? This is the story:

“What do people who were once paid to be creative for a living do when they’re laid off? They get creative with their own lives. Lemonade is an inspirational film about 16 advertising professionals who lost their jobs and found their calling, encouraging people to listen to that little voice inside their head that asks, ‘What if?’

All resources for Lemonade were donated. From cameras to lights to flights, this is a project by and for those who have been affected by unemployment.”

I went to the Detroit screening years ago and met Eric and supported it any way possible. I attended the event with many friends who just lost their jobs. Years later, I find myself in the same position – again.

Those of you in marketing and advertising long enough know it’s a common occurrence. You handle it with as much dignity as possible. If you’re new to the industry, it’s good to develop a tough skin now – you’ll need it.

Lemonade is still inspiring, because it addresses “what’s next?”

My layoffs have been about four years apart. In that time, the ad industry has changed dramatically.  Calling myself a “copywriter” seems too limiting. Everything from content strategist to social media manager now fit my experience background and these positions weren’t prevalent a few years ago.  Your “free time” is also time to  contemplate should I do something completely different?

Lemonade examines all of this and reminds you that you are not alone. It’s still worth watching again or for the first time.

If you’re ever feeling weak in this situation, I draw strength from here:

Consider it pure joy, my brothers and sisters,[a] whenever you face trials of many kinds, because you know that the testing of your faith produces perseverance. Let perseverance finish its work so that you may be mature and complete, not lacking anything. If any of you lacks wisdom, you should ask God, who gives generously to all without finding fault, and it will be given to you. But when you ask, you must believe and not doubt, because the one who doubts is like a wave of the sea, blown and tossed by the wind. That person should not expect to receive anything from the Lord. Such a person is double-minded and unstable in all they do.”

James 1:2-8 (NIV)


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